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Dana Ford

CA DRE# 02133481

Dana Ford


Your home or your future home is precious to you. From the moment we meet through the close of your transaction, I vow to ensure that the purchase or sale of your most personal asset will beguided by your objectives and transacted with the highest level of professionalism and care. My secondary goal is that our relationship extends into a long-lasting one. 

I am ecstatic to become the newest member of the Milestone Realty team. Linda is a top producer and has one of the highest ratings by her clients. What also drew me to join her team is her desire to create outstanding results for her clients while nurturing long-lasting relationships. Her mantra resonates with who I am. 

As a second-generation realtor, I grew up knowing about homes, home pricing, and the Silicon Valley, Santa Cruz Mountains, and Santa Cruz markets. As a young boy, I would go to some of my mother's listings. Being familiar with the real estate business and knowing my personality, I have always known that my true professional calling is in real estate. I am a born negotiator. I am a tenacious and passionate advocate for what I want to accomplish — never being deterred from my objective. I will use my tenacity and passion to work with you in achieving your desired sale or purchase. 

Every job I had until I became a real estate professional has been a sales-oriented customer service job, whether it be with a sandwich shop, grocery store, a country club in Los Gatos, or being the first mate of a sport fishing charter in Maui. Consequently, I understand the strong connection between outstanding customer service and effective sales. Relationships have always been extremely important to me. I have a broad group of remarkably close friends and a large network in the Silicon Valley and Santa Cruz areas. I will leverage my personal network and those of our team to achieve your objectives of creating an excellent outcome for your transaction. 

Today, technology plays an extraordinary role in real estate. I am tech-savvy and will use those skills to bolster my advice to you, extend our reach to prospective buyers or desirable properties, and support negotiations. I will also use the connections and resources of our team to ensure that we leave no stone unturned. You'll have my passion and all my efforts on your behalf: I intend to turn clients into fans by doing an exceptional job and creating unquestionable trust! 

When buying or selling your home, there are four essential elements to creating the best outcomes in every real estate transaction. It is critical to know the market, have excellent negotiation and sales skills, create enduring relationships, and be resourceful by using the right tools and technologies. When selling a home, a fifth essential element is to know how to best market your home. My personality and life experience enable me to excel in each of these essential elements. As a proud member of Milestone Realty, my service to you is supported and backstopped by one of the finest real estate agents in Silicon Valley.

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